diff --git a/src/Cake.Unity.FSharp.Tests/UnityEditorArgumentsTests.fs b/src/Cake.Unity.FSharp.Tests/UnityEditorArgumentsTests.fs
index 8a18f60..14cdcfa 100644
--- a/src/Cake.Unity.FSharp.Tests/UnityEditorArgumentsTests.fs
+++ b/src/Cake.Unity.FSharp.Tests/UnityEditorArgumentsTests.fs
@@ -1,5 +1,7 @@
 module Cake.Unity.Tests.UnityEditorArgumentsTests
 
+open System
+open Cake.Unity.Arguments
 open FSharp.Interop.Dynamic
 open FsUnit.TopLevelOperators
 open NUnit.Framework
@@ -21,6 +23,11 @@ let setExecuteMethod value (arguments : UnityEditorArguments) =
     arguments.ExecuteMethod <- value
     arguments
 
+let setCustomBuildTarget value (arguments : UnityEditorArguments) =
+    arguments.CustomBuildTarget <- value
+    arguments
+
+
 [<Test>]
 let ``CLI arguments with enabled BatchMode should contain "-batchmode"`` () =
     () |> UnityEditorArguments |> setBatchMode true |> commandLineArguments |> should haveSubstring "-batchmode"
@@ -48,3 +55,8 @@ let ``default BatchMode value should be true`` () =
 [<Test>]
 let ``default Quit value should be true`` () =
     UnityEditorArguments().Quit |> should equal true
+
+[<Test>]
+let ``CLI arguments with Custom argument "CustomBuildTarget" of value "PS5" should contain "-buildTarget PS5"`` () =
+    () |> UnityEditorArguments |> setCustomBuildTarget "PS5" |> commandLineArguments |> should haveSubstring "-buildTarget PS5"
+
diff --git a/src/Cake.Unity/Arguments/BuildTarget.cs b/src/Cake.Unity/Arguments/BuildTarget.cs
index d5d5d4e..9917b84 100644
--- a/src/Cake.Unity/Arguments/BuildTarget.cs
+++ b/src/Cake.Unity/Arguments/BuildTarget.cs
@@ -23,5 +23,10 @@ public enum BuildTarget
         N3DS,
         tvOS,
         PSM,
+
+        GameCoreXboxSeries,
+        GameCoreXboxOne,
+        GameCoreScarlett,
+        PS5,
     }
 }
diff --git a/src/Cake.Unity/UnityEditorArguments.cs b/src/Cake.Unity/UnityEditorArguments.cs
index ec716aa..329c38e 100644
--- a/src/Cake.Unity/UnityEditorArguments.cs
+++ b/src/Cake.Unity/UnityEditorArguments.cs
@@ -60,6 +60,11 @@ public class UnityEditorArguments
         /// </summary>
         public BuildTarget? BuildTarget { get; set; }
 
+        /// <summary>
+        /// Allows the selection of an active build target before loading a project (with string).
+        /// </summary>
+        public string CustomBuildTarget { get; set; }
+
         /// <summary>
         /// Build a 32-bit standalone Windows player (for example, -buildWindowsPlayer path/to/your/build.exe).
         /// </summary>
@@ -328,6 +333,18 @@ internal ProcessArgumentBuilder CustomizeCommandLineArguments(ProcessArgumentBui
                     .Append("-buildTarget")
                     .Append(BuildTarget.Value.ToString());
 
+            if (CustomBuildTarget != null)
+            {
+                builder
+                    .Append("-buildTarget")
+                    .Append(CustomBuildTarget);
+            }
+
+            if (CustomBuildTarget != null && BuildTarget.HasValue)
+            {
+                throw new ArgumentException("Providing both BuildTarget and CustomBuildTarget is not supported.");
+            }
+
             if (BuildWindowsPlayer != null)
                 builder
                     .Append("-buildWindowsPlayer")