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From https://developers.google.com/fonts/docs/getting_started*
Optimizing your font requests
Oftentimes, when you want to use a web font on your website or application, you know in advance which letters you'll need. This often occurs when you're using a web font in a logo or heading.
In these cases, you should consider specifying a text= value in your font request URL. This allows Google to return a font file that's optimized for your request. In some cases, this can reduce the size of the font file by up to 90%.
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