AtliQ Hardware specializes in personal computers and peripherals, partnering with major retailers like Croma, Best Buy, Amazon, and Flipkart. This report provides a strategic analysis of AtliQ’s sales and financial performance, using data-driven insights to identify trends, opportunities for growth, and areas for improvement. It aims to optimize product performance and refine regional strategies to enhance profitability.
The primary goal of this project is to create a robust business intelligence solution that enables AtliQ to effectively analyze key performance metrics. The main objectives include:
- Developing detailed sales reports to track trends and support data-driven decision-making.
- Identifying opportunities to enhance product offerings and optimize regional sales strategies.
- Providing actionable insights to improve AtliQ’s market positioning and drive overall profitability.
- Created Customer Performance Report to assess revenue by customer segment, providing insights into customer behaviour and trends.
- Created Market Performance vs. Target Report to analyze how different regions align with their sales targets.
Sales analytics offers valuable insights into sales patterns and performance, allowing AtliQ to make informed, strategic decisions. This analysis helps prioritize high-performing products, identify growth opportunities in key regions, and optimize sales strategies to drive profitability.
Empower businesses to monitor and evaluate their sales activities and performance.
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Importance of analyzing sales data: Identify sales patterns and track key performance indicators (KPIs).
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Role of reports: Determine effective customer discounts, facilitate negotiations with consumers, and identify potential business expansion opportunities in promising countries.
Insights:
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Top 10 Products Report: Highlights products with the most significant sales increases from 2020 to 2021, providing a snapshot of customer preferences.
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Division Level Report (304.5% Increase) : Reviews revenue growth by division, such as PCs and peripherals, showing substantial increases across segments like N & S(184.4%), P & A (321.5%), and PC (413.7%) to guide investment.
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Top 5 & Bottom 5 Products : Lists the best and worst-performing products by quantity sold, helping adjust inventory and marketing focus.
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New Products by Fiscal Year : Analyses new additions launched in 2021, highlighting successful entries like "AQ Qwerty."
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Top 5 Countries : Identifies the countries with the highest sales, led by markets like India, the USA, and South Korea...
Technical Skills:
- ETL processes (Extract, Transform, Load) for streamlined data handling
- Power Query for advanced data transformation and automation
- DAX (Data Analysis Expressions) for creating custom calculations, calculated columns and measures
- Data modelling and relationship building using Power Pivot
- Crafting dynamic reports and dashboards with Pivot Tables
Soft Skills:
- Business-oriented approach to Sales analytics
- Designing user-friendly, insightful reports tailored for decision-makers
- Strategic report planning and structured execution
- Optimization of report generation through meticulous fine-tuning
- Developing a systematic approach to devising a report building plan.
- Designing reports optimized for accuracy, clarity, and usability
- Effectively presenting analytical insights to stakeholders
This business intelligence solution enables AtliQ Hardware to make data-driven decisions, driving growth and operational efficiency across key markets.